Marketing plays a critical role in attracting new customers to your company, but many small business owners struggle with doing it themselves. Once upon a time, outbound marketing methods (such as, yellow page advertisements, commercials, or print ads) drove customers to a business’s door. However, modern consumers, armed with computers and mobile devices, expect real time access to information so they can make buying decisions in a few keystrokes.

Many entrepreneurs have been ingrained with a “Do-It-Yourself” mentality, trying to complete these tasks without help. We have found that the first thing to fall by the wayside when you get busy is keeping the pipeline full with new prospects. It is true, you can try to find the time to create and manage outbound marketing. But why?